At Real Drinks we model ourselves on outstanding customer service and a brimming enthusiasm for all things drinks. We are on a quest to bring the finest beverages to our lovely neighbourhood shop in Maida Vale.  Prior drinks retailing experience is an advantage, but far more important is a willingness to learn, an open mind and a positive attitude.  


Current Vacancies:



National Account Manager

Real Drinks Group (RDGL) is an award winning distributor and retailer founded in 2005 with extensive experience in beer, wine and spirits and the wider drinks market, working with the best brewers & producers from around the world.   

RDGL incorporates Beer Britannia, a significant supplier of beer to all of the UK Off Trade. They represent and manage sales and distribution for a number of well-known regional brewers and a growing number of craft beer and alcohol free brands, who outsource all their sales, order capture, and fulfilment of their drinks supply for all Supermarket, Convenience and Route to Market customers via Beer Britannia. 

The Role

We are looking for someone to help us develop sales of ale, craft and alcohol free beers for us and our partners, within the UK Off Trade. This is truly a business wide role – you will be mainly working within the commercial team, but the flat structure of the business means that you will be working closely with Finance, Supply Chain, and Technical teams as well.  This role may well suit you if you are in a junior role at a larger company and want to show what you can do in an independent business with more autonomy.

Key responsibilities

  • Work closely with key brewer partners to create brand and sales plans
  • Managing all off trade customers including grocery multiples, convenience, route to market and discounters, to sell in these brands, to drive sales through promotion and distribution
  • Identifying and developing relationships with new brewers that would fit the portfolio
  • Management of P&L by brewer / customer
  • Forecasting and assisting brewers in managing production
  • Driving NPD which is suitable for the market
  • Working with finance, supply chain, and technical
  • Use market data to identify opportunities

Skills, knowledge and experience

  • Good numeracy and analytical skills are essential
  • Previous sales or account management experience is essential
  • Well organised with a keen eye for detail and proven ability to multi-task is a must
  • Excellent communicator – both verbally and in writing
  • Ability to thrive and demonstrate flexibility in a fast-changing work environment
  • Confident and pro-active with a self-motivated approach to work
  • Excellent customer focus and stakeholder management skills
  • Competent with Microsoft Office (Excel/Outlook/Teams)
  • A-Level or equivalent (preferred)
  • Customer management in food or drink: 2 years (preferred)
  • Licence/Certification: Driving Licence (required)

Job Type:  Full time, permanent (40 hours


The Benefits

  • Salary of £40,000 to £45,000 per annum depending on experience
  • Car allowance
  • Private medical cover
  • Company pension
  • Cycle to work scheme
  • Work from home
  • Annual bonus
  • Generous staff discount on all products
  • Regular social events and beer tasting

Please send your CV and a cover letter telling us why you think you are the right person for this role to If you have any questions about the role please also get in touch via this email address.  



Shop Manager

Our independent shop and taproom in Maida Vale is a community hub which celebrates the very best of the drinks world. Specialising in craft beer, natural wine, spirits and other quality-focused drinks from small producers, we pride ourselves on our friendly service and welcoming atmosphere.


The Role 

We are looking for an experienced and enthusiastic Manager to join our experienced team in Maida Vale. This is an exciting and varied role that will give you the opportunity to be fully responsible for a successful and growing business. You will work 40 hours a week, including some evenings and weekends.


Key responsibilities

  • Deliver the highest level of service to our customers
  • Manage and motivate a small team to ensure a consistently great level of service and a place where people want to visit
  • Take full responsibility for the performance and day-to-day operations of the shop (receiving deliveries, processing invoices, merchandising)
  • Maintain a high standard of cleanliness and attention to detail throughout the shop
  • Oversee and control the shop’s P&L (with the line Manager) - including defining and respecting sales targets and purchasing budgets
  • Purchase all the shop’s products and ensure the shelves and fridges are constantly stocked with an exciting and diverse selection
  • Identify gaps in the range and stay on top of new trends to ensure we always stock the best products
  • Organise the monthly rota for the whole team
  • Form and nurture positive relationships with suppliers and customers
  • Organise in-shop events and create relevant content for our Instagram


Knowledge and Skills Required

  • Experience in retail or hospitality, capable of delivering top class customer service and willing to get stuck in to get things done
  • Have a track record of team leadership, operations management and motivation in inspiring staff to deliver excellence to customers and in-shop operations
  • Friendly, outgoing with a positive ‘can do’ attitude.
  • Experience in the drinks industry and/or strong knowledge about craft beer, wine and/or spirits
  • Strategic and operational with a hands-on approach
  • Proactive, flexible and able to solve problems quickly
  • Capable of prioritising and delegating tasks
  • Able to lift 30L kegs and cases of wine & beer


 The Benefits

  • Salary of £30,000 to £33,000 per annum depending on experience
  • Annual discretionary bonus
  • Private medical cover
  • Pension scheme
  • WSET Wine Training up to Level 3 and relevant Beer Training. Full training needs would be discussed in any personal development plan
  • Generous staff discount on all products
  • Regular social events and beer tasting

Job Type

  • Full time, permanent (40 hours)


Please send your CV and a cover letter telling us why you think you are the right person for this role, to If you have any questions about the role please also contact this email address. 




Please note: Real Drinks Group Ltd. is an Equal Opportunity Employer and conscious of its responsibilities to promote equality of opportunity and to avoid discrimination at all times.  Our policy is that no person applying for a job or contractual work is treated less favourably than another because of their race, age, colour, ethnic origin, religion, sex, disability or sexual orientation. 

Real Drinks adheres to Drink Aware and takes a responsible approach to the safe consumption of alcohol.  We feel passionate about beer, wine and spirits and them being enjoyed by our growing number of customers from across the UK.  However, we understand that the excessive consumption of alcohol can be damaging to one’s health and can be a contributing factor to anti-social behaviour.  We would strongly encourage that all those who enjoy our products, drink them moderately and responsibly.