Product Development

For the past ten years we have been an official supplier agent to M&S.  We help the multi-national retailer source a range of beer from smaller craft and regional brewers nationally and have been instrumental in its latest expansion of its craft beer ranges throughout the UK. We have most recently worked with M&S to launch their own range of craft 330ml cans.

Our technical team works closely with the individual craft brewers on the choice of hops, selection of malts and production of tasting notes, as well as beer brands to present to M&S. The Real Ale team also ensures that all breweries are operating to M&S standards for food safety, hygiene and quality.

M&S has been recognised by the drinks industry for its range being named ‘Multi-national Beer Retailer of the Year’ on two occasions, in recognition of its excellent craft beer ranges sourced from small independent breweries. As well as its new craft cans range, Real Ale also supplies over 200 branded and own label products to M&S.

For technical information please contact Jenna Dunseath at MBrew, Head of Technical by email or call 020 8894 1114

For more information on product development please contact Zeph King on 020 8894 1114 or email